The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation

Rishika Rishika
Rishika Rishika
[email protected]
Mays Business School, Texas A&M University, College Station, Texas 77843
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,
Ashish Kumar
Ashish Kumar
[email protected]
Department of Marketing, Aalto University School of Business, FI-00076 Aalto, Finland
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,
Ramkumar Janakiraman
Ramkumar Janakiraman
[email protected]
Mays Business School, Texas A&M University, College Station, Texas 77843
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,
Ram Bezawada
Ram Bezawada
[email protected]
School of Management, State University of New York, Buffalo, New York 14260
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Rishika Rishika

Rishika Rishika

[email protected]

Mays Business School, Texas A&M University, College Station, Texas 77843

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,

Ashish Kumar

[email protected]

Department of Marketing, Aalto University School of Business, FI-00076 Aalto, Finland

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,

Ramkumar Janakiraman

Ramkumar Janakiraman

[email protected]

Mays Business School, Texas A&M University, College Station, Texas 77843

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,

Ram Bezawada

[email protected]

School of Management, State University of New York, Buffalo, New York 14260

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Published Online:20 Dec 2012https://doi.org/10.1287/isre.1120.0460

Supplemental Material

isre.1120.0460-sm-onlineappendix.pdf (124 KB)

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cover image Information Systems Research

Volume 24, Issue 1

March 2013

Pages 1-vi

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Received:January 12, 2012
Published Online:December 20, 2012

Copyright © 2013, INFORMS

Cite as

Rishika Rishika, Ashish Kumar, Ramkumar Janakiraman, Ram Bezawada, (2012) The Effect of Customers' Social Media Participation on Customer Visit Frequency and Profitability: An Empirical Investigation. Information Systems Research 24(1):108-127.

https://doi.org/10.1287/isre.1120.0460

Keywords