Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

Khim-Yong Goh
Khim-Yong Goh
[email protected]
School of Computing, National University of Singapore, Singapore 117417, Republic of Singapore
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,
Cheng-Suang Heng
Cheng-Suang Heng
[email protected]
School of Computing, National University of Singapore, Singapore 117417, Republic of Singapore
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,
Zhijie Lin
Zhijie Lin
[email protected]
School of Business, Nanjing University, Nanjing 210093, People's Republic of China; and School of Computing, National University of Singapore, Singapore 117417, Republic of Singapore
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Khim-Yong Goh

[email protected]

School of Computing, National University of Singapore, Singapore 117417, Republic of Singapore

Search for more papers by this author

Cheng-Suang Heng

[email protected]

School of Computing, National University of Singapore, Singapore 117417, Republic of Singapore

Search for more papers by this author

Zhijie Lin

[email protected]

School of Business, Nanjing University, Nanjing 210093, People's Republic of China; and School of Computing, National University of Singapore, Singapore 117417, Republic of Singapore

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Published Online:14 Jan 2013https://doi.org/10.1287/isre.1120.0469

Supplemental Material

isre.1120.0469-sm.pdf (112 KB)

isre.1120.0469-sm-webappendix.docx (50 KB)

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- The Impact of Air Pollution Information on Individuals’ Exercise Behavior: Empirical Study Using Wearable and Mobile Devices Data
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  15 August 2023
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  24 September 2023
- The Impact of Media on Consumer Behavior: An Examination of the Role of Cinema, Newspaper, Theater, Internet, and Television
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  19 October 2022 | Canadian Journal of Business and Information Studies
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- How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailer's perspective
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- An Investigation Into the Effects of Destination Sensory Experiences at Visitors’ Digital Engagement: Empirical Evidence From Sanya, China
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- The influence of social commerce on eco‐friendly consumer behavior: Technological and social roles
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- PsyCredit: An interpretable deep learning-based credit assessment approach facilitated by psychometric natural language processing
  Expert Systems with Applications, Vol. 198
- Consumers’ attitudes towards lab-grown meat, conventionally raised meat and plant-based protein alternatives
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- EVALUATION OF PERSONAL BRAND MIX 7C IN TERMS OF YOUTUBERS
  30 June 2022 | Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, Vol. 24, No. 2
- Role of Social Media Reviews in Capturing Brand Trust & Brand Loyalty: A Case of Burger Joints in Karachi
  30 June 2022 | Sustainable Business and Society in Emerging Economies, Vol. 4, No. 2
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  14 June 2022 | Frontiers in Psychology, Vol. 13
- Collaborative Social Networks
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- An Empirical Study on the Impact of Customer Purchase Intention Based on Factor Analysis and Structural Equation Model
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- Instagramda Farklı Süre Geçiren Kullanıcılar, Instagram Reklamlarından Farklı Mı Etkilenir?
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cover image Information Systems Research

Volume 24, Issue 1

March 2013

Pages 1-vi

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Received:January 15, 2012
Published Online:January 14, 2013

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Khim-Yong Goh, Cheng-Suang Heng, Zhijie Lin, (2013) Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content. Information Systems Research 24(1):88-107.

https://doi.org/10.1287/isre.1120.0469

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Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

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Volume 24, Issue 1

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