How to Attract and Retain Readers in Enterprise Blogging?

Param Vir Singh
Param Vir Singh
[email protected]
Tepper School of Business and iLab, Heinz College, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213
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,
Nachiketa Sahoo
Nachiketa Sahoo
[email protected]
School of Management, Boston University, Boston, Massachusetts 02215; and iLab, Heinz College, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213
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,
Tridas Mukhopadhyay
Tridas Mukhopadhyay
[email protected]
Tepper School of Business and iLab, Heinz College, Carnegie Mellon University Qatar, Doha, Qatar
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Tepper School of Business and iLab, Heinz College, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213

School of Management, Boston University, Boston, Massachusetts 02215; and iLab, Heinz College, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213

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Tridas Mukhopadhyay

[email protected]

Tepper School of Business and iLab, Heinz College, Carnegie Mellon University Qatar, Doha, Qatar

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Published Online:18 Mar 2014https://doi.org/10.1287/isre.2013.0509

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isre.2013.0509-sm.pdf (470 KB)

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cover image Information Systems Research

Volume 25, Issue 1

March 2014

Pages 1-203

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Received:November 23, 2010
Published Online:March 18, 2014

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Param Vir Singh, Nachiketa Sahoo, Tridas Mukhopadhyay (2014) How to Attract and Retain Readers in Enterprise Blogging?. Information Systems Research 25(1):35-52.

https://doi.org/10.1287/isre.2013.0509

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