Can Payment-per-Click Induce Improvements in Click Fraud Identification Technologies?
Published Online:12 Nov 2015https://doi.org/10.1287/isre.2015.0598
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isre.2015.0598-sm-e-companion.pdf (477 KB)
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Volume 26, Issue 4
December 2015
Pages iii-vi, 637-874
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- Received:November 14, 2011
- Published Online:November 12, 2015
Copyright © 2015, INFORMS
Cite as
Min Chen, Varghese S. Jacob, Suresh Radhakrishnan, Young U. Ryu (2015) Can Payment-per-Click Induce Improvements in Click Fraud Identification Technologies?. Information Systems Research 26(4):754-772.
https://doi.org/10.1287/isre.2015.0598
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