Product Line Extension in Consumer Software Markets in the Presence of Free Alternatives
Published Online:6 May 2016https://doi.org/10.1287/isre.2016.0621
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isre.2016.0621-sm.pdf (1 MB)
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Volume 27, Issue 2
June 2016
Pages iii-vi, 219-470
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- Received:October 19, 2011
- Published Online:May 06, 2016
Copyright © 2016, INFORMS
Cite as
Aaron Baird, Chadwick J. Miller, T. S. Raghu, Rajiv K. Sinha (2016) Product Line Extension in Consumer Software Markets in the Presence of Free Alternatives. Information Systems Research 27(2):282-301.
https://doi.org/10.1287/isre.2016.0621
Keywords
