Bidding for Multiple Keywords in Sponsored Search Advertising: Keyword Categories and Match Types
Published Online:7 Aug 2017https://doi.org/10.1287/isre.2017.0724
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isre.2017.0724-sm.pdf (111 KB)
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Volume 28, Issue 4
December 2017
Pages iii-vi, 681-886
Article Information
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- Received:July 01, 2013
- Accepted:February 01, 2017
- Published Online:August 07, 2017
Copyright © 2017, INFORMS
Cite as
Xiaomeng Du, Meng Su, Xiaoquan (Michael) Zhang, Xiaona Zheng (2017) Bidding for Multiple Keywords in Sponsored Search Advertising: Keyword Categories and Match Types. Information Systems Research 28(4):711-722.
https://doi.org/10.1287/isre.2017.0724
Keywords
