Impact of Average Rating on Social Media Endorsement: The Moderating Role of Rating Dispersion and Discount Threshold
Published Online:19 Apr 2018https://doi.org/10.1287/isre.2017.0728
Supplemental Material
isre.2017.0728-sm.pdf (221 KB)
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Volume 29, Issue 3
September 2018
Pages iii-vi, 525-777
Article Information
Supplemental Material
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Information
- Received:March 23, 2016
- Accepted:April 26, 2017
- Published Online:April 19, 2018
Copyright © 2018, INFORMS
Cite as
Xitong Li (2018) Impact of Average Rating on Social Media Endorsement: The Moderating Role of Rating Dispersion and Discount Threshold. Information Systems Research 29(3):739-754.
https://doi.org/10.1287/isre.2017.0728
Keywords
