Using User- and Marketer-Generated Content for Box Office Revenue Prediction: Differences Between Microblogging and Third-Party Platforms

• Tingting Song

  Tingting Song

  http://orcid.org/0000-0002-5079-5652

  Antai College of Economics and Management, Shanghai Jiao Tong University, Shanghai 200030, China;

  Search for more papers by this author

  ,
• Jinghua Huang

  Corresponding Author

  Jinghua Huang

  http://orcid.org/0000-0003-4344-7884

  Research Center for Contemporary Management, School of Economics and Management, Tsinghua University, Beijing 100084, China;

  Search for more papers by this author

  ,
• Yong Tan

  Yong Tan

  http://orcid.org/0000-0001-8087-3423

  Michael G. Foster School of Business, University of Washington, Seattle, Washington 98195

  Search for more papers by this author

  ,
• Yifan Yu

  Yifan Yu

  http://orcid.org/0000-0002-8959-3169

  Research Center for Contemporary Management, School of Economics and Management, Tsinghua University, Beijing, 100084, China;

  Search for more papers by this author