An Empirical Study of Free Product Sampling and Rating Bias

• Zhijie Lin

  Zhijie Lin

  http://orcid.org/0000-0003-0770-2390

  School of Business, Nanjing University, Nanjing 210093, China; School of Economics and Management, Tsinghua University, Beijing 100084, China;

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  ,
• Ying Zhang

  Ying Zhang

  School of Computing, National University of Singapore, 117418 Republic of Singapore;

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  ,
• Yong Tan

  Corresponding Author

  Yong Tan

  http://orcid.org/0000-0001-8087-3423

  Michael G. Foster School of Business, University of Washington, Seattle, Washington 98195

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