Prescribing Response Strategies to Manage Customer Opinions: A Stochastic Differential Equation Approach
Published Online:26 Apr 2019https://doi.org/10.1287/isre.2018.0805
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Volume 30, Issue 2
June 2019
Pages iii-vii, 351-710
Article Information
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- Received:April 27, 2016
- Accepted:June 20, 2018
- Published Online:April 26, 2019
Copyright © 2019, INFORMS
Cite as
Mingwen Yang, Zhiqiang (Eric) Zheng, Vijay Mookerjee (2019) Prescribing Response Strategies to Manage Customer Opinions: A Stochastic Differential Equation Approach. Information Systems Research 30(2):351-374.
https://doi.org/10.1287/isre.2018.0805
Keywords
