Why Do Stores Drive Online Sales? Evidence of Underlying Mechanisms from a Multichannel Retailer

• Anuj Kumar

  Anuj Kumar

  http://orcid.org/0000-0002-2727-3784

  Warrington College of Business, University of Florida, Gainesville, Florida 32611;

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• Amit Mehra

  Amit Mehra

  http://orcid.org/0000-0002-3822-9543

  Naveen Jindal School of Management, University of Texas at Dallas, Richardson, Texas 75080;

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  ,
• Subodha Kumar

  Corresponding Author

  Subodha Kumar

  http://orcid.org/0000-0002-4401-7950

  Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122

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