Forward-Looking Behavior in Mobile Data Consumption and Targeted Promotion Design: A Dynamic Structural Model

• Lizhen Xu

  Lizhen Xu

  https://orcid.org/0000-0002-8603-9891

  Scheller College of Business, Georgia Institute of Technology, Atlanta, Georgia 30308;

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• Jason A. Duan

  Corresponding Author

  Jason A. Duan

  https://orcid.org/0000-0002-3621-7055

  McCombs School of Business, University of Texas at Austin, Austin, Texas 78712;

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• Yu Jeffrey Hu

  Corresponding Author

  Yu Jeffrey Hu

  https://orcid.org/0000-0001-8482-4899

  Scheller College of Business, Georgia Institute of Technology, Atlanta, Georgia 30308;

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  ,
• Yuan Cheng

  Corresponding Author

  Yuan Cheng

  School of Economics and Management, Tsinghua University, 100084 Beijing, China

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  ,
• Yan Zhu

  Corresponding Author

  Yan Zhu

  School of Economics and Management, Tsinghua University, 100084 Beijing, China

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