Uncertainty Reduction vs. Reciprocity: Understanding the Effect of a Platform-Initiated Reviewer Incentive Program on Regular Ratings

• Jingchuan Pu

  Jingchuan Pu

  [email protected]

  https://orcid.org/0000-0002-3097-7002

  Warrington College of Business, University of Florida, Gainesville, Florida 32611;

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• Young Kwark

  Young Kwark

  [email protected]

  https://orcid.org/0000-0002-5574-1717

  Daniels College of Business, University of Denver, Denver, Colorado 80210;

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• Sang Pil Han

  Sang Pil Han

  [email protected]

  https://orcid.org/0000-0001-5125-9846

  W. P. Carey School of Business, Arizona State University, Tempe, Arizona 85257;

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• Qiang Ye

  Corresponding Author

  Qiang Ye

  [email protected]

  https://orcid.org/0000-0002-8794-8544

  School of Management, University of Science and Technology of China, Hefei, Anhui 230026, China;

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  ,
• Bin Gu

  Corresponding Author

  Bin Gu

  [email protected]

  https://orcid.org/0000-0002-0396-8899

  Questrom School of Business, Boston University, Boston, Massachusetts 02215

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