When Seeing Helps Believing: The Interactive Effects of Previews and Reviews on E-Book Purchases

• Angela Aerry Choi

  Angela Aerry Choi

  College of Business, Florida State University, Tallahassee, Florida 32306;

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  ,
• Daegon Cho

  Corresponding Author

  Daegon Cho

  http://orcid.org/0000-0002-3279-8569

  College of Business, Korea Advanced Institute of Science and Technology, Seoul 02455, Korea;

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  ,
• Dobin Yim

  Corresponding Author

  Dobin Yim

  School of Business, Loyola University Maryland, Baltimore, Maryland 21210;

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  ,
• Jae Yun Moon

  Corresponding Author

  Jae Yun Moon

  Business School, Korea University, Seoul 02841, Korea;

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  ,
• Wonseok Oh

  Corresponding Author

  Wonseok Oh

  http://orcid.org/0000-0002-8123-1382

  College of Business, Korea Advanced Institute of Science and Technology, Seoul 02455, Korea

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