When and How to Leverage E-commerce Cart Targeting: The Relative and Moderated Effects of Scarcity and Price Incentives with a Two-Stage Field Experiment and Causal Forest Optimization

• Xueming Luo

  Corresponding Author

  Xueming Luo

  http://orcid.org/0000-0002-5009-7854

  Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122

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  ,
• Xianghua Lu

  Xianghua Lu

  http://orcid.org/0000-0001-6583-0302

  School of Management, Fudan University, 200433 Shanghai, China

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  ,
• Jing Li

  Jing Li

  School of Business, Nanjing University, Nanjing, 210093 Jiangsu, China

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