Impact of Live Chat on Purchase in Electronic Markets: The Moderating Role of Information Cues
Published Online:6 Dec 2019https://doi.org/10.1287/isre.2019.0861
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Xue (Jane) Tan
https://orcid.org/0000-0002-7458-6062
Department of Operations and Decision Technologies, Kelley School of Business, Indiana University, Bloomington, Indiana 47405;
Youwei Wang
http://orcid.org/0000-0003-2889-8417
Department of Information Management and Information Systems, School of Management, Fudan University, Yangpu District, Shanghai 200433, China;
Corresponding Author
Yong Tan
http://orcid.org/0000-0001-8087-3423
Michael G. Foster School of Business, University of Washington, Seattle, Washington 98195
Xue (Jane) Tan
https://orcid.org/0000-0002-7458-6062
Department of Operations and Decision Technologies, Kelley School of Business, Indiana University, Bloomington, Indiana 47405;
Youwei Wang
http://orcid.org/0000-0003-2889-8417
Department of Information Management and Information Systems, School of Management, Fudan University, Yangpu District, Shanghai 200433, China;
Corresponding Author
Yong Tan
http://orcid.org/0000-0001-8087-3423
Michael G. Foster School of Business, University of Washington, Seattle, Washington 98195

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