Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments
Published Online:13 May 2020https://doi.org/10.1287/isre.2019.0907
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Volume 31, Issue 3
September 2020
Pages iii-viii, 653-1036, C2
Article Information
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- Received:September 25, 2017
- Accepted:October 19, 2019
- Published Online:May 13, 2020
Copyright © 2020, The Author(s)
Cite as
Jella Pfeiffer, Thies Pfeiffer, Martin Meißner, Elisa Weiß (2020) Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments. Information Systems Research 31(3):675-691.
https://doi.org/10.1287/isre.2019.0907
Keywords
