Optimizing Two-Sided Promotion for Transportation Network Companies: A Structural Model with Conditional Bayesian Learning

• Jinyang Zheng

  Jinyang Zheng

  [email protected]

  https://orcid.org/0000-0001-5028-4193

  Krannert School of Management, Purdue University, West Lafayette, Indiana 47907;

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• Fei Ren

  Fei Ren

  [email protected]

  https://orcid.org/0000-0002-2310-3972

  Guanghua School of Management, Peking University, 100871 Beijing, China;

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  ,
• Yong Tan

  Yong Tan

  [email protected]

  https://orcid.org/0000-0001-8087-3423

  Michael G. Foster School of Business, University of Washington, Seattle, Washington 98195;

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• Xi Chen

  Corresponding Author

  Xi Chen

  [email protected]

  https://orcid.org/0000-0002-2634-8641

  Business School, Nanjing University, 210093 Nanjing, China

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