Fashionable Consumer Technology, IT Fashion, and Consumer Behavior
- Varun Grover,
Varun Grover
[email protected]Walton College of Business, University of Arkansas, Fayetteville, Arkansas 72701
- Xinhui Zhan ,
Xinhui Zhan
[email protected]https://orcid.org/0009-0009-8616-9352
Michael F. Price College of Business, University of Oklahoma, Norman, Oklahoma 73019
- Heshan Sun ,
Corresponding Author
Heshan Sun
[email protected]https://orcid.org/0000-0001-5393-1229
Michael F. Price College of Business, University of Oklahoma, Norman, Oklahoma 73019
- Dan (Claire) Jiang
Varun Grover
[email protected]Walton College of Business, University of Arkansas, Fayetteville, Arkansas 72701
Xinhui Zhan
[email protected]https://orcid.org/0009-0009-8616-9352
Michael F. Price College of Business, University of Oklahoma, Norman, Oklahoma 73019
Corresponding Author
Heshan Sun
[email protected]https://orcid.org/0000-0001-5393-1229
Michael F. Price College of Business, University of Oklahoma, Norman, Oklahoma 73019
