Contextual Targeting in mHealth Apps: Harnessing Weather Information and Message Framing to Increase Physical Activity
Published Online:8 Aug 2023https://doi.org/10.1287/isre.2020.0119
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Volume 35, Issue 3
September 2024
Pages iii-x, 917-1506, C2
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- Received:February 16, 2020
- Accepted:July 09, 2023
- Published Online:August 08, 2023
Copyright © 2023, INFORMS
Cite as
Nakyung Kyung, Jason Chan, Sanghee Lim, Byungtae Lee (2023) Contextual Targeting in mHealth Apps: Harnessing Weather Information and Message Framing to Increase Physical Activity. Information Systems Research 35(3):1034-1051.
https://doi.org/10.1287/isre.2020.0119
Keywords
The authors thank the senior editor, associate editor, and anonymous reviewers for valuable and constructive suggestions that significantly improved this research and Haekwon Chung and Minjeong Kim for sincerest support in experiment design, data preparation, and analysis. The paper received valuable feedback from participants and discussants at the Production and Operations Management Society Annual Conference, Conference on Health IT and Analytics, and INFORMS Healthcare Conference.
