Retargeted vs. Generic Product Recommendations: When is it Valuable to Present Retargeted Recommendations?
Published Online:16 Oct 2023https://doi.org/10.1287/isre.2020.0560
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Volume 35, Issue 3
September 2024
Pages iii-x, 917-1506, C2
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- Received:October 28, 2020
- Accepted:May 30, 2023
- Published Online:October 16, 2023
Copyright © 2023, INFORMS
Cite as
Xiang (Shawn) Wan, Anuj Kumar, Xitong Li (2023) Retargeted vs. Generic Product Recommendations: When is it Valuable to Present Retargeted Recommendations?. Information Systems Research 35(3):1403-1421.
https://doi.org/10.1287/isre.2020.0560
Keywords
The authors acknowledge generous research support from the Public Utility Research Center (PURC) of the University of Florida, Hi!PARIS Fellowship, HEC Foundation, and the Leavey School of Business of Santa Clara University. The authors thank the senior editor, associate editor, and the three anonymous reviewers for their constructive and insightful suggestions.
