More than Words in Medical Question-and-Answer Sites: A Content-Context Congruence Perspective

• Chih-Hung Peng

  Chih-Hung Peng

  [email protected]

  https://orcid.org/0000-0002-7101-7999

  College of Commerce, National Chengchi University, Taipei 11605, Taiwan;

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• Dezhi Yin

  Dezhi Yin

  [email protected]

  https://orcid.org/0000-0003-1107-3232

  Muma College of Business, University of South Florida, Tampa, Florida 33620;

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• Han Zhang

  Corresponding Author

  Han Zhang

  [email protected]

  https://orcid.org/0000-0002-6258-2486

  Scheller College of Business, Georgia Institute of Technology, Atlanta, Georgia 30308

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