Data-Driven Promotion Planning for Paid Mobile Applications

• Manqi (Maggie) Li

  Manqi (Maggie) Li

  [email protected]

  https://orcid.org/0000-0002-5210-4368

  Stephen M. Ross School of Business, University of Michigan, Ann Arbor, Michigan 48109;

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  ,
• Yan Huang

  Corresponding Author

  Yan Huang

  [email protected]

  https://orcid.org/0000-0002-2262-1540

  David A. Tepper School of Business, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213;

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  ,
• Amitabh Sinha

  Amitabh Sinha

  [email protected]

  https://orcid.org/0000-0002-6035-3671

  Amazon.com, Seattle, Washington 98109

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