Deal or No Deal? Online Deals, Retailer Heterogeneity, and Brand Evaluations in a Competitive Environment

• Jorge Mejia

  Jorge Mejia

  [email protected]

  https://orcid.org/0000-0002-4479-1209

  Kelley School of Business, Indiana University, Bloomington, Indiana 47405;

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• Anandasivam Gopal

  Corresponding Author

  Anandasivam Gopal

  [email protected]

  https://orcid.org/0000-0001-9270-5961

  Robert H. Smith School of Business, University of Maryland, College Park, Maryland 20742

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• Michael Trusov

  Michael Trusov

  [email protected]

  Robert H. Smith School of Business, University of Maryland, College Park, Maryland 20742

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