Scarcity Strategy in Crowdfunding: An Empirical Exploration of Reward Limits

• Lusi Yang

  Lusi Yang

  [email protected]

  https://orcid.org/0000-0001-9978-9715

  Management Information Systems, Eller College of Management, The University of Arizona, Tucson, Arizona 85721;

  Search for more papers by this author

  ,
• Zhiyi Wang

  Corresponding Author

  Zhiyi Wang

  [email protected]

  https://orcid.org/0000-0002-7859-2398

  Organizational Leadership and Information Analytics, Leeds School of Business, University of Colorado Boulder, Boulder, Colorado 80309;

  Search for more papers by this author

  ,
• Jungpil Hahn

  Jungpil Hahn

  [email protected]

  https://orcid.org/0000-0001-8388-4865

  Information Systems and Analytics, School of Computing, National University of Singapore, Singapore 117417

  Search for more papers by this author