A Note on the Impact of Daily Deals on Local Retailers’ Online Reputation: Mediation Effects of the Consumer Experience
- Xue Bai ,
Xue Bai
[email protected]https://orcid.org/0000-0001-9261-4998
Department of Marketing and Supply Chain Management, Department of Management Information Systems, Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122;
- James R. Marsden ,
Corresponding Author
James R. Marsden
[email protected]https://orcid.org/0000-0001-6695-9896
Operations and Information Management, School of Business, University of Connecticut, Storrs, Connecticut 06269;
- William T. Ross,Jr.,
William T. Ross,Jr.
[email protected]Marketing Department, School of Business, University of Connecticut, Storrs, Connecticut 06269;
- Gang Wang
Gang Wang
[email protected]https://orcid.org/0000-0002-4086-4343
Accounting and Management Information Systems, Alfred Lerner College of Business and Economics, University of Delaware, Newark, Delaware 19716
Xue Bai
[email protected]https://orcid.org/0000-0001-9261-4998
Department of Marketing and Supply Chain Management, Department of Management Information Systems, Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122;
Corresponding Author
James R. Marsden
[email protected]https://orcid.org/0000-0001-6695-9896
Operations and Information Management, School of Business, University of Connecticut, Storrs, Connecticut 06269;
William T. Ross,Jr.
[email protected]Marketing Department, School of Business, University of Connecticut, Storrs, Connecticut 06269;
Gang Wang
[email protected]https://orcid.org/0000-0002-4086-4343
Accounting and Management Information Systems, Alfred Lerner College of Business and Economics, University of Delaware, Newark, Delaware 19716
