Understanding Content Contribution Behavior in a Geosegmented Mobile Virtual Community: The Context of Waze

• Chenhui (Julian) Guo

  Corresponding Author

  Chenhui (Julian) Guo

  [email protected]

  Department of Accounting & Information Systems, Eli Broad College of Business, Michigan State University, East Lansing, Michigan 48824;

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• Tae Hun Kim

  Corresponding Author

  Tae Hun Kim

  [email protected]

  https://orcid.org/0000-0002-0887-5122

  Department of Information Systems and Business Analytics, Hankamer School of Business, Baylor University, Waco, Texas 76798;

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• Anjana Susarla

  Corresponding Author

  Anjana Susarla

  [email protected]

  https://orcid.org/0000-0001-7482-1213

  Department of Accounting & Information Systems, Eli Broad College of Business, Michigan State University, East Lansing, Michigan 48824;

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• Vallabh Sambamurthy

  Corresponding Author

  Vallabh Sambamurthy

  [email protected]

  Wisconsin School of Business, University of Wisconsin—Madison, Madison, Wisconsin 53706

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