Leveraging the Numerosity Effect to Influence Perceived Expensiveness of Virtual Items

• Yunhui Huang

  Yunhui Huang

  [email protected]

  https://orcid.org/0000-0002-2619-7740

  Department of Marketing and Electronic Business, School of Business, Nanjing University, 210093 Nanjing, China;

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  ,
• Kai H. Lim

  Kai H. Lim

  [email protected]

  Department of Information Systems, College of Business, City University of Hong Kong, Hong Kong SAR, China;

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  ,
• Zhijie Lin

  Corresponding Author

  Zhijie Lin

  [email protected]

  Department of Management Science and Engineering, School of Economics and Management, Tsinghua University, 100084 Beijing, China

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