The Effects of Social Media Content Created by Human Brands on Engagement: Evidence from Indian General Election 2014
Published Online:12 Jan 2021https://doi.org/10.1287/isre.2020.0961
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Volume 32, Issue 1
March 2021
Pages iii-vi, 1-299
Article Information
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- Received:September 02, 2018
- Accepted:July 01, 2020
- Published Online:January 12, 2021
Copyright © 2021, INFORMS
Cite as
Rakesh R. Mallipeddi, Ramkumar Janakiraman, Subodha Kumar, Seema Gupta (2021) The Effects of Social Media Content Created by Human Brands on Engagement: Evidence from Indian General Election 2014. Information Systems Research 32(1):212-237.
https://doi.org/10.1287/isre.2020.0961
Keywords
