Combating Procrastination on Massive Online Open Courses via Optimal Calls to Action

• Ni Huang

  Ni Huang

  [email protected]

  https://orcid.org/0000-0003-3416-513X

  C. T. Bauer College of Business, University of Houston, Houston, Texas 77204;

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  ,
• Jiayin Zhang

  Jiayin Zhang

  [email protected]

  School of Economics and Management, Tsinghua University, 100084 Beijing, China;

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  ,
• Gordon Burtch

  Gordon Burtch

  [email protected]

  https://orcid.org/0000-0001-9798-1113

  Carlson School of Management, University of Minnesota, Minneapolis, Minnesota 55455;

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  ,
• Xitong Li

  Xitong Li

  [email protected]

  https://orcid.org/0000-0002-8005-7212

  École des hautes études commerciales de Paris (HEC Paris), 78350 Jouy-en-Josas, France;

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  ,
• Peiyu Chen

  Corresponding Author

  Peiyu Chen

  [email protected]

  https://orcid.org/0000-0002-1937-9159

  W. P. Carey School of Business, Arizona State University, Tempe, Arizona 85287

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