Freemium Pricing in Digital Games with Virtual Currency

• Zixuan Meng

  Zixuan Meng

  [email protected]

  Naveen Jindal School of Management, The University of Texas at Dallas, Richardson, Texas 75080;

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  ,
• Lin Hao

  Lin Hao

  [email protected]

  Gabelli School of Business, Fordham University, New York, New York 10023;

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  ,
• Yong Tan

  Corresponding Author

  Yong Tan

  [email protected]

  https://orcid.org/0000-0001-8087-3423

  Michael G. Foster School of Business, University of Washington, Seattle, Washington 98195

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