Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry

• Yen-Yao Wang

  Yen-Yao Wang

  [email protected]

  Department of Systems and Technology, Harbert College of Business, Auburn University, Auburn, Alabama 36849;

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  ,
• Chenhui Guo

  Corresponding Author

  Chenhui Guo

  [email protected]

  Department of Accounting and Information Systems, Eli Broad College of Business, Michigan State University, East Lansing, Michigan 48824;

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  ,
• Anjana Susarla

  Corresponding Author

  Anjana Susarla

  [email protected]

  https://orcid.org/0000-0001-7482-1213

  bDepartment of Accounting and Information Systems, Eli Broad College of Business, Michigan State University, East Lansing, Michigan 48824;

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• Vallabh Sambamurthy

  Corresponding Author

  Vallabh Sambamurthy

  [email protected]

  Wisconsin School of Business, University of Wisconsin, Madison, Wisconsin 53706

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