Coupons or Free Shipping? Effects of Price Promotion Strategies on Online Review Ratings

• Ji Wu

  Corresponding Author

  Ji Wu

  [email protected]

  https://orcid.org/0000-0002-3417-635X

  Department of Management Science, Business School, Sun Yat-Sen University, Guangzhou 510275, China;

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• Haichuan Zhao

  Haichuan Zhao

  [email protected]

  https://orcid.org/0000-0001-8473-5634

  Department of Marketing, School of Management, Shandong University, Jinan 250100, China;

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• Haipeng (Allan) Chen

  Haipeng (Allan) Chen

  [email protected]

  https://orcid.org/0000-0002-6057-8395

  Department of Marketing and Supply Chain, Gatton College of Business and Economics, University of Kentucky, Lexington, Kentucky 40506

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