The Effect of Popularity Cues and Peer Endorsements on Assertive Social Media Ads

• Ashish Agarwal

  Corresponding Author

  Ashish Agarwal

  [email protected]

  https://orcid.org/0000-0001-9259-0113

  McCombs School of Business, University of Texas at Austin, Austin, Texas 78712

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• Shun-Yang Lee

  Shun-Yang Lee

  [email protected]

  https://orcid.org/0000-0002-5372-3849

  D’Amore-McKim School of Business, Northeastern University, Boston, Massachusetts 02115

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  ,
• Andrew B. Whinston

  Andrew B. Whinston

  [email protected]

  https://orcid.org/0000-0002-8580-4088

  McCombs School of Business, University of Texas at Austin, Austin, Texas 78712

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