Should an Ad Agency Offer Geoconquesting or Protection from It?

• Manmohan Aseri

  Corresponding Author

  Manmohan Aseri

  [email protected]

  https://orcid.org/0000-0001-6943-2432

  University of Pittsburgh, Pittsburgh, Pennsylvania 15260;

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  ,
• Amit Mehra

  Amit Mehra

  [email protected]

  https://orcid.org/0000-0002-3822-9543

  The University of Texas at Dallas, Richardson, Texas 75080;

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  ,
• Vijay Mookerjee

  Vijay Mookerjee

  [email protected]

  https://orcid.org/0000-0001-5583-3585

  The University of Texas at Dallas, Richardson, Texas 75080;

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  ,
• Hong Xu

  Hong Xu

  [email protected]

  https://orcid.org/0000-0001-8561-0163

  Hong Kong University of Science and Technology (HKUST), Clear Water Bay, Hong Kong

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