Reviewing Before Reading? An Empirical Investigation of Book-Consumption Patterns and Their Effects on Reviews and Sales

• Heeseung Andrew Lee

  Heeseung Andrew Lee

  [email protected]

  https://orcid.org/0000-0002-9959-6398

  College of Business, Korea Advanced Institute of Science and Technology, Seoul 02455, Korea;

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• Angela Aerry Choi

  Angela Aerry Choi

  [email protected]

  https://orcid.org/0000-0003-3027-0514

  College of Business, Florida State University, Tallahassee, Florida 32306;

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  ,
• Tianshu Sun

  Tianshu Sun

  [email protected]

  https://orcid.org/0000-0002-9786-044X

  Marshall School of Business, University of Southern California, Los Angeles, California 90089

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  ,
• Wonseok Oh

  Wonseok Oh

  [email protected]

  https://orcid.org/0000-0002-8123-1382

  College of Business, Korea Advanced Institute of Science and Technology, Seoul 02455, Korea;

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