Measuring Brand Favorability Using Large-Scale Social Media Data

• Kunpeng Zhang

  Kunpeng Zhang

  [email protected]

  https://orcid.org/0000-0002-1474-3169

  Department of Decision, Operations & Information Technologies, Robert H. Smith School of Business, University of Maryland, College Park, Maryland 20740;

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  ,
• Wendy Moe

  Wendy Moe

  [email protected]

  Department of Marketing, Robert H. Smith School of Business, University of Maryland, College Park, Maryland 20740

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