The Effects of Price Rank on Clicks and Conversions in Product List Advertising on Online Retail Platforms

• Mengzhou Zhuang

  Mengzhou Zhuang

  [email protected]

  https://orcid.org/0000-0001-9970-4443

  Faculty of Business and Economics, The University of Hong Kong, Hong Kong SAR, China;

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  ,
• Eric (Er) Fang

  Eric (Er) Fang

  [email protected]

  College of Business, Lehigh University, Bethlehem, Pennsylvania 18015;

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  ,
• Jongkuk Lee

  Jongkuk Lee

  [email protected]

  https://orcid.org/0000-0002-4762-318X

  Ewha School of Business, Ewha Womans University, Seoul 03760, Korea;

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  ,
• Xiaoling Li

  Xiaoling Li

  [email protected]

  https://orcid.org/0000-0002-0925-2568

  School of Economics and Business Administration, Chongqing University, Chongqing 400044, China

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