Bypassing Performance Optimizers of Real Time Bidding Systems in Display Ad Valuation
- Ranjit M. Christopher,
Ranjit M. Christopher
[email protected]Department of Marketing and Supply Chain Management, Henry W. Bloch School of Management, University of Missouri–Kansas City, Kansas City, Missouri 64112
- Sungho Park ,
Sungho Park
[email protected]https://orcid.org/0000-0001-7201-8769
Department of Marketing, SNU Business School, Seoul National University, Seoul 08826, Republic of Korea
- Sang Pil Han ,
Sang Pil Han
[email protected]https://orcid.org/0000-0001-5125-9846
Department of Information Systems, W. P. Carey School of Business, Arizona State University, Tempe, Arizona 85287
- Min-Kyu Kim
Min-Kyu Kim
[email protected]Department of Marketing, W. P. Carey School of Business, Arizona State University, Tempe, Arizona 85287
Ranjit M. Christopher
[email protected]Department of Marketing and Supply Chain Management, Henry W. Bloch School of Management, University of Missouri–Kansas City, Kansas City, Missouri 64112
Sungho Park
[email protected]https://orcid.org/0000-0001-7201-8769
Department of Marketing, SNU Business School, Seoul National University, Seoul 08826, Republic of Korea
Sang Pil Han
[email protected]https://orcid.org/0000-0001-5125-9846
Department of Information Systems, W. P. Carey School of Business, Arizona State University, Tempe, Arizona 85287
Min-Kyu Kim
[email protected]Department of Marketing, W. P. Carey School of Business, Arizona State University, Tempe, Arizona 85287
