Competitive Poaching in Search Advertising: Two Randomized Field Experiments
Published Online:16 Dec 2021https://doi.org/10.1287/isre.2021.1073
- Cited by
- 19 September 2025 | Journal of Research in Interactive Marketing, Vol. 20, No. 5
- 9 January 2026 | Electronic Commerce Research, Vol. 73
- 12 February 2026 | SA Journal of Human Resource Management, Vol. 24
- Decision Support Systems, Vol. 194
- 6 June 2025 | Journal of Research in Interactive Marketing, Vol. 27
- Electronic Commerce Research and Applications, Vol. 71
- 10 April 2025 | Experimental Economics, Vol. 28, No. 3
- 3 October 2024 | Journal of Marketing, Vol. 89, No. 1
- 18 December 2023 | Journal of Economics & Management Strategy, Vol. 33, No. 2
- Resource-Based Coalitions in Marketing Channels: An Empirical Investigation of Managerial TendenciesSSRN Electronic Journal, Vol. 31
Volume 33, Issue 2
June 2022
Pages iii-vii, 399-764, C2
Article Information
Supplemental Material
Metrics
Information
- Received:January 31, 2019
- Accepted:August 30, 2021
- Published Online:December 16, 2021
Copyright © 2021, INFORMS
Cite as
Siddharth Bhattacharya, Jing Gong, Sunil Wattal (2021) Competitive Poaching in Search Advertising: Two Randomized Field Experiments. Information Systems Research 33(2):599-619.
https://doi.org/10.1287/isre.2021.1073
Keywords
