How Do Recommender Systems Lead to Consumer Purchases? A Causal Mediation Analysis of a Field Experiment

Xitong Li
Xitong Li
[email protected]
https://orcid.org/0000-0002-8005-7212
Department of Information Systems and Operations Management, HEC Paris, 78351 Jouy-en-Josas, France;
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,
Jörn Grahl
Jörn Grahl
[email protected]
https://orcid.org/0000-0003-2061-4889
Digital Transformation and Analytics, Faculty of Management, Economics, and Social Sciences, University of Cologne, 50923 Cologne, Germany;
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,
Oliver Hinz
Oliver Hinz
[email protected]
https://orcid.org/0000-0003-4757-0599
Chair of Information Systems and Information Management, Faculty of Business and Economics, Goethe University Frankfurt, 60629 Frankfurt am Main, Germany
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Department of Information Systems and Operations Management, HEC Paris, 78351 Jouy-en-Josas, France;

https://orcid.org/0000-0003-2061-4889

Digital Transformation and Analytics, Faculty of Management, Economics, and Social Sciences, University of Cologne, 50923 Cologne, Germany;

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Oliver Hinz

[email protected]

https://orcid.org/0000-0003-4757-0599

Chair of Information Systems and Information Management, Faculty of Business and Economics, Goethe University Frankfurt, 60629 Frankfurt am Main, Germany

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Published Online:14 Dec 2021https://doi.org/10.1287/isre.2021.1074

Supplemental Material

isre.2021.1074.sm1.pdf

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cover image Information Systems Research

Volume 33, Issue 2

June 2022

Pages iii-vii, 399-764, C2

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Received:April 29, 2020
Accepted:September 09, 2021
Published Online:December 14, 2021

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Xitong Li, Jörn Grahl, Oliver Hinz (2021) How Do Recommender Systems Lead to Consumer Purchases? A Causal Mediation Analysis of a Field Experiment. Information Systems Research 33(2):620-637.

https://doi.org/10.1287/isre.2021.1074

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How Do Recommender Systems Lead to Consumer Purchases? A Causal Mediation Analysis of a Field Experiment

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