Evaluating the Effectiveness of Marketing Campaigns for Malls Using a Novel Interpretable Machine Learning Model

• Tong Wang

  Tong Wang

  [email protected]

  https://orcid.org/0000-0001-8687-4208

  Tippie College of Business, University of Iowa, Iowa City, Iowa 52241;

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• Cheng He

  Cheng He

  [email protected]

  https://orcid.org/0000-0003-4255-4151

  Wisconsin School of Business, University of Wisconsin-Madison, Madison, Wisconsin 53706;

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• Fujie Jin

  Fujie Jin

  [email protected]

  https://orcid.org/0000-0002-2817-5676

  Kelley School of Business, Indiana University, Bloomington, Indiana 47405;

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• Yu Jeffrey Hu

  Yu Jeffrey Hu

  [email protected]

  https://orcid.org/0000-0001-8482-4899

  Scheller College of Business, Georgia Institute of Technology, Atlanta, Georgia 30308

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