Socialize More, Pay Less: Randomized Field Experiments on Social Pricing

• Haibing Gao

  Haibing Gao

  [email protected]

  Department of Marketing, School of Business, Renmin University of China, 100872 Beijing, China

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• Subodha Kumar

  Subodha Kumar

  [email protected]

  https://orcid.org/0000-0002-4401-7950

  Department of Marketing and Supply Chain Management, Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122

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• Yinliang (Ricky) Tan

  Yinliang (Ricky) Tan

  [email protected]

  https://orcid.org/0000-0001-8971-818X

  Department of Decision & Information Sciences, C.T. Bauer College of Business, University of Houston, Houston, Texas 77204

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• Huazhong Zhao

  Corresponding Author

  Huazhong Zhao

  [email protected]

  https://orcid.org/0000-0002-2077-9993

  Department of Marketing, College of Business, City University of Hong Kong, Kowloon Tong, Hong Kong

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