Do “Likes” in a Brand Community Always Make You Buy More?
Published Online:7 Dec 2023https://doi.org/10.1287/isre.2022.0008
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Volume 35, Issue 4
December 2024
Pages iii-x, 1507-2085, C2
Article Information
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- Received:January 05, 2022
- Accepted:October 24, 2023
- Published Online:December 07, 2023
Copyright © 2023, INFORMS
Cite as
Chen Liang; , Ji Wu, Xinxin Li; (2023) Do “Likes” in a Brand Community Always Make You Buy More?. Information Systems Research 35(4):1681-1700.
https://doi.org/10.1287/isre.2022.0008
Keywords
The authors thank the senior editor Anandasivam Gopal, the associate editor Heng Xu, and the three anonymous reviewers for their constructive comments throughout the review process. The authors also thank the 2020 Conference on Information Systems and Technology for providing helpful suggestions.
