Emotionality in Political Social Media Communications: The Moderating Role of Audience Diversity

Beth L. Fossen
Corresponding Author
Beth L. Fossen
[email protected]
https://orcid.org/0000-0003-1227-2217
Marketing, Indiana University, Bloomington, Indiana 47405
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David A. Schweidel
David A. Schweidel
[email protected]
https://orcid.org/0000-0003-2665-3272
Marketing, Emory University, Atlanta, Georgia 30322
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Corresponding Author

Beth L. Fossen

[email protected]

https://orcid.org/0000-0003-1227-2217

Marketing, Indiana University, Bloomington, Indiana 47405

Search for more papers by this author

,

David A. Schweidel

David A. Schweidel

[email protected]

https://orcid.org/0000-0003-2665-3272

Marketing, Emory University, Atlanta, Georgia 30322

Search for more papers by this author

Published Online:4 Jul 2025https://doi.org/10.1287/isre.2022.0064

Supplemental Material

isre.2022.0064.sm1.pdf

cover image Information Systems Research

Volume 37, Issue 1

March 2026

Pages iv-xiii, 1-666, iii

Article Information

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Received:January 25, 2022
Accepted:May 22, 2025
Published Online:July 04, 2025

Copyright © 2025, INFORMS

Cite as

Beth L. Fossen, David A. Schweidel (2025) Emotionality in Political Social Media Communications: The Moderating Role of Audience Diversity. Information Systems Research 37(1):434-453.

https://doi.org/10.1287/isre.2022.0064

Keywords