Lost in the Crowd: How Group Size and Content Moderation Shape User Engagement in Live Streaming

• Keran Zhao

  Keran Zhao

  [email protected]

  https://orcid.org/0000-0002-0142-4572

  Department of Supply Chain and Information Systems, Smeal College of Business, Pennsylvania State University, State College, Pennsylvania 16802

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  ,
• Yili Hong

  Corresponding Author

  Yili Hong

  [email protected]

  https://orcid.org/0000-0002-0577-7877

  Department of Business Technology, Miami Herbert Business School, University of Miami, Coral Gables, Florida 33146

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  ,
• Tengteng Ma

  Tengteng Ma

  [email protected]

  https://orcid.org/0000-0003-1822-3168

  School of Information Systems and Management, University of South Florida, Tampa, Florida 33620

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  ,
• Yingda Lu

  Yingda Lu

  [email protected]

  https://orcid.org/0000-0001-9482-6759

  Department of Information and Decision Sciences, College of Business, University of Illinois Chicago, Chicago, Illinois 60607

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  ,
• Yuheng Hu

  Yuheng Hu

  [email protected]

  https://orcid.org/0000-0003-3665-1238

  Department of Accounting and Management Information Systems, Fisher College of Business, Ohio State University, Columbus, Ohio 43210

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