Do Reductions in Search Costs for Partial Information on Online Platforms Lead to Better Consumer Decisions? Evidence of Cognitive Miser Behavior from a Natural Experiment

• Dorothy Lianlian Jiang

  Dorothy Lianlian Jiang

  [email protected]

  https://orcid.org/0000-0002-0719-7761

  Decision and Information Science, C. T. Bauer College of Business, University of Houston, Houston, Texas 77004

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  ,
• Shun Ye

  Shun Ye

  [email protected]

  https://orcid.org/0000-0001-7543-2092

  Information Systems and Operations Management, Costello College of Business George Mason University, Fairfax, Virginia 22030

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  ,
• Liang Zhao

  Liang Zhao

  [email protected]

  https://orcid.org/0000-0003-2923-9296

  Management, Marketing, and Information Systems, School of Business, Hong Kong Baptist University, Kowloon, Hong Kong SAR

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  ,
• Bin Gu

  Corresponding Author

  Bin Gu

  [email protected]

  https://orcid.org/0000-0002-0396-8899

  Department of Information Systems, Questrom School of Business Boston University, Boston, Massachusetts 02215

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