Navigating Platform-Led Affiliate Marketing: Implications for Content Creation and Platform Profitability
Published Online:5 Jul 2024https://doi.org/10.1287/isre.2022.0620
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Volume 36, Issue 2
June 2025
Pages iv-xi, 647-1267, iii
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- Received:November 09, 2022
- Accepted:April 22, 2024
- Published Online:July 05, 2024
Copyright © 2024, INFORMS
Cite as
Meilin Gu, Dengpan Liu, Subodha Kumar (2024) Navigating Platform-Led Affiliate Marketing: Implications for Content Creation and Platform Profitability. Information Systems Research 36(2):802-827.
https://doi.org/10.1287/isre.2022.0620
Keywords
The authors sincerely thank the senior editor, the associate editor, and the anonymous reviewers for their constructive comments and insightful suggestions, which have significantly enhanced the quality of this paper.
