How to Tell a (News) Story? Quantifying the Impact of News Format and Storytelling on Engagement

• Debashish Ghose

  Corresponding Author

  Debashish Ghose

  [email protected]

  https://orcid.org/0000-0002-3094-4681

  Marketing Group, D’Amore-McKim School of Business, Northeastern University, Boston, Massachusetts 02115

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  ,
• Susan Mudambi

  Susan Mudambi

  [email protected]

  https://orcid.org/0009-0002-0656-2613

  Department of Marketing, Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122

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  ,
• Subodha Kumar

  Subodha Kumar

  [email protected]

  https://orcid.org/0000-0002-4401-7950

  Department of Statistics, Operations, and Data Science, Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122

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  ,
• Joydeep Srivastava

  Joydeep Srivastava

  [email protected]

  https://orcid.org/0000-0001-9882-5411

  Department of Marketing, Fox School of Business, Temple University, Philadelphia, Pennsylvania 19122

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