A Hashtag Is Worth a Thousand Words: An Empirical Investigation of Social Media Strategies in Trademarking Hashtags

The authors thank the senior editor, associate editor, and three anonymous reviewers for their detailed and constructive comments. The authors also thank Alexandra J. Roberts (professor of intellectual property at the University of New Hampshire, School of Law), Eric Goldman (associate dean for research and professor at the Santa Clara University, School of Law), and Yoana Strateva (a practicing attorney in trademark law). The authors also thank Radhika Santhanam (Michael F. Price Chair of Management Information Systems at the University of Oklahoma, Price College of Business), Laura Umetsu (at the University of Washington Bothell, School of Business), and Emma Reinsch for their comments.